Biography:

Lan Zhao is a Professor in the Department of Mathematics/Computer & Information Science at SUNY/College at Old Westbury. She received her PhD in Applied Mathematics from Brown University. Her specialty was Operations Research.

Her research interests include: Nash – Equilibrium of Internet Marketing Competition, Optimal Design of Internet Advertising, Statistical Analysis of Marketing Data, and Network Equilibrium Models and Applications to Transportation, Economics, and Marketing..

Selected Recent Publications:

A Network Equilibrium Framework for Internet Advertising: Models, Qualitative Analysis, and Algorithms
(with A. Nagurney), European Journal of Operational Research 187: (2008) pp. 456–472.

A Network Modeling Approach for the Optimization of Internet-Based Advertising Strategies and Pricing with a Quantitative Explanation of Two Paradoxes
(with A. Nagurney), Netnomics 7: (2005) pp. 97-114.

A Global Oil Stockpiling Model
(with G. Yin), Dynamics of Continuous, Discrete and Impulsive Systems 12 (2005) pp.441-455.

An Integrated Framework for the Design of Optimal Web Banners
(with Lili Hai and Anna Nagurney)

State University of New York College at Old Westbury

SUNY Old Westbury Mathematics Department